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Business Storytelling: 3 Ways To Have A Happy Ending
Santa Claus will not be bringing any presents to your home. Not that you were naughty, don’t worry we won’t tell on you. Please don’t be sad, it doesn’t mean you won’t have presents or a story with a...
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Designing The Perfect Funnel
You’ve planned the campaign or the test. You’ve designed the checkout or registration. You’ve invested time and energy. Now your customers come along and enter your funnel. Let’s get real, your...
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Ignore The Top 7 Marketing Trends for 2015
Not so long ago Jason Demers listed what he thinks are the 7 Top Marketing Trends Of 2015 in his Forbes.com column. Here is his list… Mobile-optimization will become more important than ever Social...
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How a Social Media Agency Increases Conversions
It’s 10 o’clock on a Friday night and you are at the bar. George Clooney strolls in and sits down at the bar. After a long while George retreats, leaving the bar head down and alone. You look over...
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How To Test For What Matters
Gerald never imagined his 71 year old grandpa would be the one championing a shopping cart and checkout development initiative to both the CIO and the CFO. Gerald’s grandfather, Isaac, doesn’t carry a...
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Heroes Don’t Play It Safe: A Customer-Centric Case Study
Stewart Whitney, Brand President of Timberland What is the difference between foolhardy and courageous? It’s like the difference between arrogance and confidence; it’s all in the results. Stewart...
View ArticleRecipe For Buyer Legends (takes ~2 hours)
The Buyer Legends book is your best guide to creating a quick Buyer Legend. There are even more in-depth instructions in our posts that you’ll find in the Recipes For Practical Customer Experience...
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Reverse Chronology: Planning Customer Experiences That Convert
Every customer wants a happy ending. For them that happy ending looks like a delightful buying experience followed by a purchase that meets their needs and exceeds their expectations. As a business...
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An Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & More
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a...
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Measure Customer Experience Design And Make It Accountable #CRO #CX #UX
Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from any other business-storytelling and customer experience methodologies....
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Amazon’s Amazing 74% Conversion Rate – #CRO #CX #UX
The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon Prime members convert 74% of the time on Amazon.com. That is according to a 2015 study...
View ArticleWatch Bryan Present Buyer Legends at Hubspot’s Inbound 2015
The post Watch Bryan Present Buyer Legends at Hubspot’s Inbound 2015 appeared first on Buyer Legends.
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What To Test First #CX #UX #CRO
We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of course, you cannot start the 3-step process without first creating...
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Amazon Prime Day: Magician’s Trick #CX #UX #CRO
“When a magician waves his hand and says, “This is where the magic is happening.” The real trick is happening somewhere else. Misdirection.” – Thaddeus Bradley in Now You See Me What was everyone’s...
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Legendary Links: worthwhile reading
eConsultancy writes that Content is king, but for brands, there’s too much of it. “As content volumes increase and third-party distribution platforms become the primary means through which digital...
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Legendary Links: worthwhile reading 9/18/16
What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and that you may have missed. Please let us know if you find them interesting...
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Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide
Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that they can get their copy of Buyer Legends: The Executive Storyteller’s Guide. The post...
View ArticleRadio Interview “Brand Like Amazon: Even A Lemonade Stand Can Do It”
Ray Seggern, of One Man Brand Radio, interviewed us about our soon to be published book. You can sign up for previews of the chapters as they are released at BrandLikeAmazon.com The post Radio...
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Six Questions To Help You Hire a Conversion Rate Optimization (#CRO) Agency
Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a large gap between what you’re looking and what the agency can provide. Everybody...
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Are Your KPI’s False Idols? #CX #CRO #Measure
This is a post about false accountability and the worship of quantitative idols. Companies looking to be innovative face a dilemma. Policies and procedures that make them efficient at execution also...
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